Through your efforts, our retail sales are up 75% for the first two quarters of this year and customer retention is up 40%.
D. Pryor, Health Spa, Memphis, TN

Your letters and postcards were so effective they increased our mail order sales 40% over the same period last year.
Barry Pelts, President, Corky's BBQ, Memphis, TN,. www.corkysbbq.com

Allan has a well organized Direct Marketing program that, if implemented, will result in increased sales and customer loyalty.  
Amy Clem III,
Peterson Group.

Hey Allan, Thanks. You gave me a fantastic amount of information, all in one session.
 Howard Walters, NY, NY

I liked this teleclass, as opposed to others I have listened to, because I felt like I actually learned, and did not feel sales pressure. It was obvious that you were trying to help people have business success, and not just trying to make a sale yourself. I look forward to applying a lot of this information to my business plan.

P. Alford,

Customer Loyalty Is Dead!

If you think you can entice customers to return by discounting and frequent buyer programs ONLY, I have some important information you need to know about right away.

The one true reason customers return is not because you give them a coupon or a reward. There is a much deeper, psychological reason customers return and continue to do business with you.

You can learn all about it when you subscribe to my free white paper,

"The Quick Start Guide to Attracting, Keeping and Multiplying Your Customers For Maximum Profit."

Customer retention is only one portion of 5 major customer touchpoints.

Increase one or more of these touchpoints just 20% and you can easily double your business.

Hi, I'm Allan J. Katz, the Loyalty Coach. On this site, and when you subscribe to my newsletter, you'll discover many more successful business strategies you can use to attract, keep and multiply customers.

Thought Provoking, Down To Earth, Day-to-Day Business Wisdom.

I've designed this site to make sure you get thought provoking, sometimes controversial, sometimes humorous, articles and information with real, down to earth day-to-day applications. Articles on direct marketing, customer retention and loyalty, elements of small business advertising, retail marketing ideas, retail marketing strategies, customer win-back strategies, customer retention management and building customer loyalty through database marketing.

Go ahead and sign up for the Marketing Quick Start Guide and you'll be on your way to jump start your customer's journey up the Loyalty Ladder.

You'll also have the opportunity to subscribe to my Remarkable Marketing Newsletter. It's published once a month, sometimes more often. This popular newsletter is FREE, but I spend a lot of time gathering tips, new ideas, case studies and solid "how-to" advice you will read and prosper from right away. And I have the comments of loyal subscribers to prove it! When you sign up now, you'll also receive access to a powerful audio recording on how to take your business to the next level!

Allan J. Katz, The Loyalty Coach
Loyalty Marketing Institute, LLC
5350 Poplar Ave., Ste. 550
Memphis, TN  38119